Thropic Games Product Design Intern
A startup that needed to look like one
Thropic Games turns gaming into fundraising for nonprofits. The mission was easy to explain, the brand wasn’t. Everything looked a little different depending on where you found it. I spent the summer working on that.
My Role
What I actually made
I was the design intern, so I worked on whatever needed making. Six email campaigns, static ads for three paid channels, a site layout redesign, and the investor deck the team used to explain the company. It wasn’t one big project. It was a lot of small ones that all had to look like they came from the same place.
The Brief
Four things were getting in the way
Before making anything, I wanted to know what was actually broken.
01
Alignment
The messaging drifted between channels. Nothing built on anything else.
02
Storytelling
There wasn’t much of a visual story, so nothing really pulled people in.
03
Time
Startup deadlines left almost no room between an idea and shipping it.
04
Assets
The asset library was thin, so I kept rebuilding the same things over.
Brand Identity
Making it all look like one company
The first thing to figure out was what Thropic actually looked like. A type treatment that stayed the same, layouts I could repeat, and styles that fit the mission. Once that was set, everything after it got faster to make.
Brand guidelines I created
Thropic Games
gaming for good
- Keep it clear: give the mark room to breathe.
- Keep it clean: no stretching, skewing, or shadows.
- Keep it consistent: approved versions only.
- Mission
- Logo
- Colour
- Typography
- Digital
Brand Colours.
Bright, gamelike, and built for clarity across digital spaces.
Typography:
Outfit
AaBb
Light · Regular · Medium · SemiBold · Bold
Email Design
Templates that made it to GCX
Six email campaigns. I built them as wireframes first, then turned them into templates the team could reuse. Two got featured at Twitch’s GCX convention, which was the first time I saw my work show up outside the company.
Investor Deck
Telling the story to the people funding it
The team needed one deck that explained the company the same way every time. I rebuilt it so the mission led and the numbers backed it up, instead of the other way around.
Takeaways
What I learned that summer.
Working at a startup means you are never just making one thing. What actually mattered wasn’t just single asset, it was if the person coming after me could make a different one without asking me how. I also learned to hand work off before it feels finished. There is never enough time to get it perfect, and waiting for that just holds everyone else up.
Paid Social
One voice, four channels
Static ads for Instagram, LinkedIn, Facebook, and email. I built them so they didn’t have to be redrawn for each platform, just recropped. Same system, different sizes.